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Contact: Ricky Tiscareno  |  ricky@pourednewyork.com  |  www.pourednewyork.com

Poured New York Announces Canadian Distribution Agreement with PonyRide Corporation, Marking the Brand’s First International Expansion

The Hudson, NY based premium fragrance brand - bootstrapped to 500+ U.S. wholesale doors - expands internationally with one of Canada's most established lifestyle and fashion distributors.

HUDSON, NEW YORK - May 2026 - Poured New York, Inc., the Hudson, NY based maker of hand-crafted eco-luxury candles, reed diffusers, and niche parfum, today announced a signed distribution agreement with PonyRide Corporation, a Montreal-based distributor with over two decades of experience placing premium lifestyle and fashion brands in retail doors across Canada.

The agreement marks Poured New York’s first real international expansion, with the brand targeting 75 to 100 Canadian retail doors in the first year through PonyRide’s established showroom network.

A STRATEGIC ENTRY INTO THE CANADIAN MARKET

PonyRide Corporation has been headquartered in Montreal, Quebec since 1999 and operates an established network of top showrooms and sales representatives across Canada, with reach spanning major department stores, independent boutiques, specialty gift retailers, and lifestyle shops. Their portfolio spans premium fashion and lifestyle labels with a strong presence in the same retail environments where Poured New York has achieved its U.S. growth.

The partnership gives Poured New York immediate access to a national Canadian retail network that would take years to build independently - the same distribution-first model that brought the brand from a single Hudson, NY retail location to over 500 U.S. wholesale doors across Anthropologie, Barnes & Noble, C.O. Bigelow, and Terrain.

"We've built Poured New York by earning distribution, not buying it. Canada has been on our roadmap since we hit national scale in the U.S., and PonyRide is exactly the kind of partner we've been looking for - established relationships, the right retail network, and a deep understanding of how to build a lifestyle brand in the Canadian market. This agreement is the culmination of years of brand building, and we're incredibly proud of what it represents for the business."

- Dennis Green & Ricky Tiscareno, Co-Founders, Poured New York

WHY THIS PARTNERSHIP IS MEANINGFUL

For Poured New York, the PonyRide agreement represents more than a new sales channel - it validates the brand's positioning as a nationally scalable fragrance and lifestyle brand with the wholesale infrastructure, margin profile, and product quality to compete internationally.

The brand's U.S. growth was achieved entirely without outside capital, building its distribution network over five years through 60 national independent sales representatives and direct buyer relationships. The Canadian expansion extends that model through PonyRide's established infrastructure, allowing Poured New York to enter the market efficiently and at speed.

Key reasons the partnership is strategically significant:

• Immediate retail access.  PonyRide's existing showroom and retail relationships allow Poured New York to enter Canada without the multi-year relationship-building required to achieve comparable U.S. distribution. The brand arrives in Canadian doors with the full weight of an established distributor's credibility.

• Zero new infrastructure.  The agreement requires no new operational investment from Poured New York -  no Canadian warehouse, no new logistics partners, no additional headcount. PonyRide's proven distribution infrastructure handles fulfillment and retail support entirely.

• The right retail environment.  PonyRide's network of boutiques, specialty lifestyle retailers, and premium department stores is precisely the channel where Poured New York's accessible luxury positioning resonates most strongly - the same tier where the brand has proven sell-through in the U.S.

• A proven category partner.  PonyRide's existing brand portfolio spans premium lifestyle and fashion labels with demonstrated success in Canadian retail - providing immediate category credibility for Poured New York in a new market.

"When we discovered Poured New York, we immediately knew it was the perfect addition to our portfolio. We had been searching for a fragrance brand that combined strong design, quality, and broad retail appeal, and Poured New York exceeded our expectations. We are confident that our retailers across Canada will connect with the brand just as strongly as we did, and we look forward to growing Poured New York’s presence nationwide.”

- Nial Neven, President], PonyRide Corporation

ABOUT POURED NEW YORK

Poured New York is a Hudson, NY based premium fragrance brand making hand-crafted eco-luxury candles, reed diffusers, and niche parfum. Founded in 2020 alongside Poured Candle Bar - an olfactory experience and wine bar in Hudson, NY - the brand has grown to over 500 U.S. wholesale doors including Anthropologie, Barnes & Noble, C.O. Bigelow, Indigo, and Terrain, entirely without outside capital.

Poured New York's products are made from American soy-coconut wax, vegan, non-toxic, phthalate-free, and use perfume-grade fragrance oils in upcyclable vessels. The brand's niche parfum line, launched in Q1 2026.

For more information: www.pourednewyork.com

ABOUT PONYRIDE CORPORATION

PonyRide Corporation is a Montreal-based multi-brand distributor specializing in premium lifestyle and fashion products across Canada and North America. Founded in 1999, the company works exclusively with top showrooms across Canada, placing products from established and emerging international brands in major department stores and independent boutiques. PonyRide is headquartered in Montreal, Quebec.

For more information: www.ponyride.ca

Media Contact

Ricky Tiscareno, Co-Founder & COO

Poured New York, Inc.

ricky@pourednewyork.com

www.pourednewyork.com

Hudson, New York